The Secret Sauce of Sales Funnels - How to Skyrocket Your Sales

When it comes to growing your online business, you need a plan.  You need a strategy that will help you turn your website visitors into paying customers... that’s where sales funnels come in.

Sales funnels are the backbone of any successful digital marketing campaign, guiding potential customers through the different stages of their buying process.  They are designed to capture the attention of new prospects, nurture them into raving fans, and then convert them into loyal customers.

Whether you’re a beginner just starting out, or a grizzled veteran of the online business world, implementing sales funnels can transform your business into a finely-tuned machine that generates income 24/7 – even while you sleep. And the best part is, it works for everyone, from the solopreneurs and small businesses to the big-name e-commerce brands.

ToFu – Captures the attention of your audience by sharing valuable content and resources that solve their problems. Educates them on the issues they care about, or tells a story that makes your brand feel like a trusted friend.  Then, entices them to take the next step by offering them a free trial or sample product.  This is the stage where you build trust, so that when they are ready to make a purchase, they choose YOU over your competition.

MOFU – Nurtures your leads by sending them valuable information, tips and tricks, or webinars that educate them on the specific issues they face, and how your product or service can help them.  This is also the time to build trust, so that when they are ready for the BOFU – Close the sale – they opt for you over your competition.

BOFU – Close the deal by providing your leads with a customized and personalized experience.  This could be as simple as displaying recommended products or services to them, or as complex as setting up one-on-one calls with your team to answer their questions and guide them through the buying process.  This is the final stage in the sales funnel where you convert your leads into customers and maximize CLV (customer lifetime value).

The secret sauce of sales funnels is all in the details.  Each step must be planned, executed, and tested to optimize your strategy.  It’s easy to get overwhelmed by the day-to-day tasks of running your business, and falling into the trap of doing “some marketing” instead of focusing on the tactics that will drive results.

But if you focus on building and maintaining a high-converting sales funnel, you will soon find yourself with a lean and mean group of customers who are loyal to your brand – and will keep coming back for more. 

And that’s what we call success!

~ Miles Segers

Learn how To build sales funnels

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Check out my recent post on sales funnels and what I think about them.  Are they still worth it?

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