Capturing Seasonal Sales With Holiday Email Marketing

If you're looking to increase your holiday sales, it's critical that you plan out your campaign in advance.  That way, you'll have the time to A/B test and optimize your subject lines and calls to action for maximum impact.  Email marketing is the most effective form of digital advertising for increasing revenue around holidays, as it offers a powerful connection to your brand, the holiday experiences and rituals that are close to your customer's hearts.

Unlike PPC and paid social advertising, which are intrusive and interrupt your customers' online experience, email marketing is a powerful tool that can build strong relationships and generate repeat business year-round.  It's important to recognize that creating a memorable holiday campaign requires thoughtful planning, including the timing of your emails and the content that will support your call to action.

This coming holiday season, it's even more important to set up your email program ahead of time so that you can test and optimize your messages before the peak season. That means cleaning out your lists, refreshing your templates, and segmenting your list so you can send personalized emails that will have a greater chance of converting.

The subject line is one of the most important elements of your email.  It is the first thing that a potential subscriber will see, and it can make or break their decision to engage with your campaign.  Make sure your subject line is engaging, unique, and different from the rest of the emails your contacts are receiving.  It should also be short enough that it doesn't get cut off in mobile view.

Consider using a countdown timer in your holiday email campaign to tap into your subscribers' FOMO "fear of missing out", and encourage them to act quickly!  Countdown timer emails can be used to announce anything from free shipping to an offer that is only valid for a limited amount of time.

Cart abandonment emails are another great way to entice your subscribers to convert during the holiday season.  They can be used to announce special discounts, free shipping, suggestions for similar products that they might like, and more.

Don't forget to wish your subscribers happy holidays throughout the month.  It's a nice gesture that can help your subscribers remember your brand after the holidays are over.

A great way to stand out from other holiday emails is to choose non-traditional or unique images. Your audience is already getting a lot of holiday emails, so choosing an image that isn't the typical snowman, dreidel, or Santa will make your campaign more noticeable and engaging.

Having a consistent brand image across all of your channels, including your website and social media, is also important for maintaining engagement. By taking these steps you can create a successful and compelling holiday email campaign that will capture your audience's attention and convert them into loyal customers.  

So start planning out your holiday campaign today and make the most of this exciting opportunity!

~ Miles Segers

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